Según un reciente estudio de YuMe, 79 por ciento de los internautas de Estados Unidos, aseguran haber vistos anuncios durante el Super Bowl porque era parte integral de la experiencia. La tradición, es aun la principal razón por la que casi 8 de cada 10 participantes no se pierden el entretiempo.
Además un 37 por ciento considera que son parte esencial de las conversaciones del café en la oficina, un 36 por ciento lo hace por interés en las marcas y un 23 por el atractivo que producen las celebridades presentes en los anuncios.
La audiencia del Super Bowl es atractiva para la audiencia por diferentes razones, según un estudio de enero de 2015 de GfK MRI, en el que se muestra que 29 por ciento de los televidentes tienen un ingreso promedio de 150.000 dólares anuales o más, 25 por ciento se encuentra en business management y un 24 por ciento son más propensos a contar con una red de al menos un millón de dólares. A los que se suma que la audiencia del Super Bowl gasta más que el promedio en salir a comer, vacacionar y otros lujos medianos.
Los anunciantes no solo buscan destacar en los anuncios tradicionales, pues la presencia publicitaria y el real-time engagement en redes sociales se ha ganado importancia desde que en 2013, Orea se las ingeniase para capitalizar el apagón ocurrido durante el juego.
Según una investigación de Crowdtap, un 29,6 por ciento de las mujeres aseguró que vería el Super Bowl, de este año, principalmente por los anuncios, mientras que más del 70 por ciento reportó que de alguna forma o en gran cantidad, participarían a través de las redes sociales a raíz de los anuncios, incluyendo la publicación de fotos, tweets o usando hashtags.
Y en cuanto a las marcas, un 85,4 por ciento de los participantes del estudio aseguran que el humor es el elemento que logra convertir los anuncios en memorables.
Hasta tu abstract en inglés y dame tu opinión
Entradas
The Super Bowl has grown so much that a 30-second commercial during the game at a cost of three million dollars. The US interest is greater than ever, no matter what the numbers say, the Super Bowl is, and always will be, the pinnacle of the sport in America. The Americans care less about the global appeal of the event because they know that what is strong in the United States will inevitably have some weight in the world. They know that the world will pay attention
ResponderEliminarBig brands are measured annually in this event in a battle of popularity with small but expensive advertising productions for a positive impact on the public and the press, which, as in a competition reality show, with virtual views determine which companies succeeded night the Super Bowl.
ResponderEliminarIn accordance with to a study of YuMe, sample that the commercials during a sports event of level of global hearing; as in this example the super bowl. There are a big impact force since as in this study most of the women are seen for example they see the above mentioned sports event just for the publicity there showed during the mediotiempo or in social networks. The marks that have participation know that it is a big opportunity to some be publicized that's why use the humor as a weapon to be done of major force and to impress the possible clients inside the different means, perhaps some of them more could use throwings of new products, or other advertising skills.
ResponderEliminarSpots in the superbowl are not only about spending ridiculous amounts of money on a 30 seconds commercial, I mean, you wont spend 4 to 5 million dollars to put a regular spot on the T.V. It must be LEGENDARY. With millions of persons watching a spot between 30-40 spots in that match(incluiding your competitors) your message must be as powerful as creative so you can overtake the attencion above the other ones.
ResponderEliminarOf course the Super Bowl mostly is seen by its advertisements in the halftime, without them this would not have the impact of every year.
ResponderEliminarThe Super Bowl has already become a plan already developed marketing that it is not only about football but also all that product or service that you want to be seen during intermission. The employment of the Super Bowl as an object to promote any service that may be seen gives us to know how powerful that is the essential marketing and what it has become.
ResponderEliminarThe 36% talk about it, of watch it because of the interest of brand, and the 23% by the atractive that celebrities produce on the announcements.
ResponderEliminarSuperbowld has a lot of audience like most tha the promedium going out for meal, going for vacation and some other medium luxuries.
So me women assure that they will participate bay social network incluiding photos, tweets and hashtags
The humor is the element that makes this announcements memorables
Claudia Malagón